Rapper Travis Scott posted a short video on social networks dedicated to the PlayStation 5. The video instantly gained popularity and in Instagram alone gained more than a million views in less than an hour.
Some time later, Sony announced that Travis Scott had officially joined the PlayStation team as a strategic partner. Together with him and his brand Cactus Jack (one of the rapper's pseudonyms), the company plans to create "innovative projects" for console fans.
I'm really looking forward to showcasing everything that Cactus Jack has worked with Sony and the PlayStation team on. Most importantly, I'm very excited to see the reaction from PlayStation fans and look forward to launching a few games soon!
- Travis Scott
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