Do you want more likes on Facebook? Get them without using bots

 Despite the current success of social networks such as Instagram or TikTok, Facebook is still the most widely used platform of this type in the world. And it is that, in the third quarter of 2020, the queen of the networks accumulated more than 2,700 million monthly active users around the world.

A little history

Facebook's journey began in 2003 when an angry Harvard student, the now well-known Mark Zuckerberg, decided to create a website called Facemash  with which students could (literally) rate their classmates' physiques and make rankings. While the site was shut down for misuse of the photos, it had so much traffic in just two days that it not only brought down the university's servers, but made Zuckerberg's abilities clear.

After this, students Eduardo Saverin, Dustin Moskovitz and Chris Hughes proposed to Zuckerberg in 2014 to set up a website called 'The Facebook', a kind of personal portfolio only for university users with which they could connect with other people and share interests. 

At the end of 2005, without being global yet, Facebook (it had already lost the “The” in its name) already had  6 million  monthly active users . But it was in September 2006 when the platform was opened to everyone, achieving the unstoppable growth and importance for society that it currently has.

Facebook, with its pluses and minuses related to privacy, remains a golden showcase for businesses and organizations around the world. The more followers and more likes it seems, the more successful a company or a public figure has, which is why many people cheat and instead of betting on organic growth, they decide to “get” followers or likes at the stroke of a checkbook using bots.

What are bots?

In general terms, a bot is a program capable of performing automated tasks by replicating human behavior. A widely used type is chatbots that, through the use of machine learning, can establish conversations with humans in a very natural way. These types of bots are widely used in the customer service of web pages and as we can see, their use is completely ethical, since it only simplifies processes, saving the company costs and time.

However, bots can also be used for less honest and even malicious purposes. One of these uses is precisely to falsify reach data on social networks, something that, as we will see below, does not offer as good results as it seems and that, in addition, can harm the public image of those who use these techniques.

Types of bots that can be used on Facebook and other networks

• Traffic bots:  their objective is to get traffic and generate  likes .
• Trending bots: they usually generate conversation to encourage real people to comment or interact with the publication and thus achieve real engagement.
• Crisis bots: they are programmed to counter negative opinions against some accounts and attack others with negative messages.
• Following bots:  basically their job is to follow accounts to increase the number of followers, but they don't interact.

Risks of using bots on Facebook

A priori it is not a crime to buy followers or likes, but if you are discovered you can mess up the image of your brand or your own. In addition, you run the risk of spending the money for nothing because, even if your intentions are not malicious, but only inflate your results a little, it is possible that in one of its battles the platform will load the accounts of the bots for which you have paid .

According to the social network itself, there is a close relationship between the proliferation of fake accounts and the increase in automated attacks, as well as one of the great problems of today in networks and especially in Facebook: disinformation. For this reason, Facebook has announced on more than one occasion that it is multiplying its efforts to eliminate all those accounts suspected of being a bot.

How to get likes on Facebook organically

We are never going to recommend that you use illicit techniques to grow your audience or your reach in networks, much less that you spend money on it. What we can give you is some tips so that you get more likes in your publications and also more followers in an organic way.

Share relevant content

This may seem too obvious, but it is without a doubt what will make you more successful. If, for example, you have a page dedicated to martial arts, publish content related to that topic and not another, that contributes to your followers something more, that makes them want to share it and thus you will get more likes both in the publications and on your page or profile.

Don't forget that Facebook has an algorithm that also highlights original posts that inform and entertain the audience. In addition, this algorithm also gives priority to live transmissions, positioning them at the top of the feed, so take advantage of this tool to get more likes.

Take care of your profile

It is important that you have a careful profile especially if you have a business or a brand. Try that your profile always has a photo and that it is attractive and add a description in which you summarize in a clear and well-written way who you are and what you do.

Invite your contacts to "like"

This part is very important, whether you have just started or if your account has been active for some time. Within the configuration of your page you have an option available from which you can send invitations to like your Facebook contacts. In addition to this, you can also try sending invitations to those people who have reacted or interacted with any of your publications. It is a free and minimally invasive way to add likes.