Fendi x Pokémon team up in a vibrant collection, created by Hiroshi Fujiwara, uniting luxury and pop culture for fashion and gaming fans.
The world of luxury and gaming merge in a breathtaking collaboration between Fendi, the prestigious Italian fashion house, and Pokémon, the cult world of video games. Under the creative direction of Hiroshi Fujiwara, an iconic figure in streetwear, this collection promises to redefine the boundaries between high fashion and popular culture. Let's discover together this unique marriage between elegance and fantasy.
After a collection at Tiffany & Co, it's the turn of the Friends of Fendi collection, made in collaboration with Fragment and Pokémon, is a true celebration of the year of the dragon, featuring Dragonite. It includes around twenty pieces, ranging from bags to jewelry. A Pokémon GO gaming experience will accompany this release, allowing total immersion in the Fendi x Pokémon universe.
Fendi and Pokémon in an Exclusive Collection by Hiroshi Fujiwara
Fendi, in partnership with the legendary Hiroshi Fujiwara, has decided to start the year 2024 with a bang. This double-sided collaboration brings together both Fendi and Fragment, as well as the enchanted world of Pokémon.
Fendi x Fragment: a mix of luxury and streetwear
The first capsule is a subtle blend between Fendi's renowned aesthetic and Fragment's streetwear imprint. Hiroshi Fujiwara has reinvented iconic Fendi pieces, including the Peekaboo ISeeU Small bag and the Baguette bag. These creations embody a perfect balance between tradition and modernity, echoing Fendi's FF jacquard and the FRGMT signature.
Fendi x Pokémon: Year of the Dragon in the spotlight
The second part of the collection pays homage to the Pokémon universe, in particular Dragonite. This series of twenty pieces, which includes bags, caps, jewelry and sweatshirts, celebrates the year of the dragon with boldness and creativity. Each item is a tribute to Fendi's know-how while integrating the playful spirit of Pokémon.
The capsule is not limited to physical fashion. A gaming activation on the Pokémon GO mobile application will allow users to fully immerse themselves in the Fendi x Pokémon universe. This multidimensional approach demonstrates Fendi's desire to engage in the digital age and reach a younger, connected audience.
Pop-Up Stores
Pop-up stores dedicated to this collection will be opened in iconic locations such as Chengdu Taikoo Li, Tokyo Isetan, and London Selfridges, offering a unique and immersive shopping experience.
The collaboration between Fendi and Pokémon, orchestrated by Hiroshi Fujiwara, is striking proof of the constant evolution of fashion and its embrace of contemporary cultures. It symbolizes a harmonious meeting between luxury, streetwear and pop culture, marking a new stage in the world of fashion. This collection is not only a fusion of styles, but also a bridge between generations, uniting fashion lovers and Pokémon fans from all over the world.
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